By day, I work at Mindset Digital, helping legacy companies transform into forward-thinking businesses for the digital era. I’m a combo instructional designer and content strategist, designing cutting-edge training about digital topics for today’s learners.
On nights and weekends, I’m the Owner and Head Geek at The Saddle Geek, a web site that began as a content-marketing project and blossomed into a profitable business. In that role, I help shoppers of English-style saddles find the perfect saddle for horse and rider.
Before jumping into full-time digital strategy and instructional design, I was–surprise!–doing those same things within higher education. I mixed award-winning teaching with cutting-edge tech adn strategy projects. For example, I helped a six-member faculty team design and build custom software for a Massive Open Online Course.
When I’m not doing strategy work, I’m probably…