I love that “aha” moment when clients and colleagues come together around innovative ideas–and those ideas are usually based in human stories about technology. My job is to find those stories and bring them to the surface. That’s true whether I’m working directly with clients, doing research, shaping strategies, designing new content, or auditing existing content.
By day, I work at Mindset Digital, helping legacy companies transform into forward-thinking businesses for the digital era.
On nights and weekends, I tinker with my personal content-strategy laboratory and passion project: The Saddle Geek, a web site that helps shoppers of English-style saddles find the perfect saddle for horse and rider.
Before jumping into full-time digital strategy, I was doing digital strategy work within higher education. As a full-time faculty member and as a graduate student, I mixed award-winning teaching with cutting-edge tech projects. For example, I helped a six-member faculty team design and build custom software for a Massive Open Online Course.
When I’m not doing strategy work, I’m probably…