About

Jen Michaels headshot

I love that “aha” moment when clients and colleagues come together around innovative ideas–and those ideas are usually based in human stories about technology.

My job is to find those stories and bring them to the surface. That’s true whether I’m working directly with clients, doing research, shaping strategies, designing new content or learning experiences, or auditing existing content.

By day, I work at Mindset Digital, helping legacy companies transform into forward-thinking businesses for the digital era. I’m a combo instructional designer and content strategist, designing cutting-edge training about digital topics for today’s learners.

On nights and weekends, I’m the Owner and Head Geek at The Saddle Geek, a web site that began as a content-marketing project and blossomed into a profitable business. In that role, I help shoppers of English-style saddles find the perfect saddle for horse and rider.

Before jumping  into full-time digital strategy and instructional design, I was–surprise!–doing those same things within higher education. I mixed award-winning teaching with cutting-edge tech adn strategy projects. For example, I helped a six-member faculty team design and build custom software for a Massive Open Online Course.

When I’m not doing strategy work, I’m probably…

  • playing ukulele
  • riding horses
  • working out at CrossFit Clintonville
  • reading books about gamification and digital trends.

To learn more, find me on LinkedIn, Twitter at @JenLMichaels, and Instagram.