Would you bet $5000 of your hobbies-and-recreation fund that you could build a profitable business with a clear marketing strategy? I did–and it worked.
In designing and running The Saddle Geek, I had to set a clear business strategy, identify a target customer, and design and execute a marketing strategy to match. Here’s some samples of my work for this passion project.
Previews below, or read the strategy charts in detail on Google Drive.
This lightbox pops up the first time that a user shows exit intent on my site. It has a conversion rate of 2.75% and triggers an email autoresponder sequence that delivers the lead magnet shown above.
Landing Page for the Digital Saddle Advice Package
A blog post strong organic SEO:
A blog post with high conversion rates to my flagship product, the Digital Saddle Advice Package: