Brand Strategy

Would you bet $5000 of your hobbies-and-recreation fund that you could build a profitable business with a clear marketing strategy? I did–and it worked.

In designing and running The Saddle Geek, I had to set a clear business strategy, identify a target customer, and design and execute a marketing strategy to match. Here’s some samples of my work for this passion project.

Strategy Documents

Previews below, or read the strategy charts in detail on Google Drive.

business strategy table screenshotaudience strategyaudience goalsmarketing strategy

Facebook Ads
facebook sample ad 1

Lightbox Opt-In

This lightbox pops up the first time that a user shows exit intent on my site. It has a conversion rate of 2.75% and triggers an email autoresponder sequence that delivers the lead magnet shown above.

lightbox popup sample

Web Design and Landing Page Copy

Home page - The Saddle Geek - screen capture


Landing Page for the Digital Saddle Advice Package

Screen capture - Landing Page with Longform Sales Copy

Sample Blog Posts

A blog post strong organic SEO:

Broke Girl’s Guide to French and Italian Saddles, $0-$1000

A blog post with high conversion rates to my flagship product, the Digital Saddle Advice Package:

Seven Wisdom Nuggets for Every Saddle Shopper